Lifetime Value

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What does this report reveal?

This report reveals the value and frequency of your returning customers.

How to read this report?

To read this report, select the sales channel you wish to look into, and then select the date range. From here, you can identify what percentage of your customers are repeat buyers, the median value of their orders, and how many purchases they have made.

What actions to take after analyzing this report?

After your analysis, you should be able to find which sales channels have the most repeat customers. Where a sales channel is lacking in repeat customers, you should focus your email marketing and promotional efforts toward these customers to boost your revenue.

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