Skubana's Analytics module allows you to know trends in the profitability of your company, sales channels, products, and listings over a given time period. You can break down profitability by sales channel, product, or listing.

Armed with these trending data, you should be able to identify the times when your company is under-performing, predict when these will happen again, and address them through increased marketing efforts and budgets for those sales channels, products and listings that have been performing well over time.

For those sales channels/products/listings that are not performing as well, you need to figure out if they are still worth keeping or selling in the long run.

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