Within Skubana there are several ways in which you can build your product catalog.

Running a “Build From Channel” can be the easiest and fastest way to create customer products. It is important however to understand how it works and when use this feature over spreadsheets. Essentially this feature allows Skubana to pull in product information directly from the sales channel and then sort the data appropriately. 

Please note: this feature will only work for Amazon, eBay, Shopify, Jet, Walmart, BigCommerce, and Magento channels. Sears, Newegg, and other channels that are connected via app partners are not supported by this feature.

To begin, go the Products module and click the orange “Build from Channel” button.

In the pop-up, select your Master Channel. This will be the main channel that Skubana scans for your products and pulls them in.

This will also create your Master SKUs if you have never used this feature before. This means that the name, brand, descriptions, etc. pulled in will become your default data. The SKUs that are pulled in will serve as the master SKUs with listing SKUs also attached.

From here, select your secondary sales channels.

When the system is finished pulling in all the products and ready for your adjustments, you will see a cloud in the upper right-hand corner. The cloud will have a blue and white number, which represents the quantity of products pulled in.

Click on the cloud to open up the Product Import Wizard. The products listed on the product import wizard pop-up will be the format for the master SKU or product within Skubana.

When you select a specific SKU in this window, it will show you all the product details organized by Skubana from the channel.

Skubana will pull in the product name, SKU, product details, and, if applicable, the merged SKUs. SKUs are merged together when Skubana determines that these are the same products (Shown by the M next to the SKU). However if this is not the case, you can select the merged SKU(s), click on “Split” to split the SKUs and they will now be shown as individual SKUs.

If the product comes from the channel as part of a variation, then the product will be in the cloud as a variation, as shown by the (V) next to the master SKU. You can choose to convert the product to a core product as well.

Please note: if one of the variations is published or “pushed”, all products within the same variation will be created as well.

If you choose another sales channel to serve as the Master Channel and Skubana determines that a Master SKU already exists but the listing SKU for this new master channel does not, then the product will be pulled into the cloud as a listing SKU and will be shown with the letter L next to the Master SKU. You can choose to convert this product to a core product as well.

You can choose to create products into bundles/kits directly through the Build From Channel as well. However, if the product does not already exist within this particular Build From Channel pull, then you cannot use it in the bundle/kit. Please also note, bundling/kitting via the Build From Channel is a more-involved process than doing so via spreadsheet or the UI.

If Skubana sees like SKUs or similarities between products within the master channel, it will automatically merge the SKUs together to create one master SKU instead of two separate ones. 

Please review the merged SKUs and, if necessary, split them. You can also manually merge master SKUs together if you notice that they should be the same SKU but are not currently.

If a product does not exist on the selected master channel it will not be brought into Skubana through a Build From Channel. You must run the Build from Channel again using the sales channel where this product exists on as the master channel.

Skubana will automatically try to associate like products on your secondary sales channels to the master channel using an algorithm that tries to match titles, SKUs, or UPCs.

If you are satisfied with the Master SKUs, click the button “Next: Conversions” to move to the next window. Here you will categorize your products as Core Products, Variations or Bundles/Kits. If necessary, you can also choose to delete all the products in the cloud by clicking “Clear Imported Products”.

This next step in the Build From Channel process is to categorize your SKUs as Core Products, Variations, or Bundles/Kits. You can see this by clicking sections with the red boxes in the image above. 

You will start in the Core Products tab (you can select from the three tabs as you see fit). If you want to keep all of your products as individual core products, there is nothing more you need to do.  Just check the SKUs that are good as core products and click on the “Push Selected” button near the top (currently greyed out).

If however you’d like to further categorize certain SKU(s) as Variations or Bundles/Kits, you can check the SKUs that you want to move and select “Move to Variations” or “Move to Bundles/Kits” (for your reference, each image is followed by a label to easily determine which images applies to which category).


To create a new variation click on the “+New” button in the menu bar.

This will open up a new window where you will need to fill in the appropriate fields:

  1. Enter in a new previously unused virtual SKU

2. Select/create your attribute groups that will be used to differentiate between the SKUs. To do this, first click on the attribute group drop-down to see if any of the preloaded attribute groups apply to your SKUs. If so, click on the checkbox to select the appropriate attributes then click the + sign located to the left of Variation Details to add the products that will make up this variation. 

If none of the pre-existing attributes apply click on the “+” sign located to the right of the attribute group menu bar to create a new attribute. A new window will populate. Enter your new attribute and click “+Add”.

Once the proper products have been added to this variation and the proper attributes have been sent, we are ready to click Save. Once done, you should come to a window that looks like the one below:

As you can see in the image above, the virtual SKUs will populate into the window. Select one and the included variants will populate to the right along with their respective SKUs, product name, and selected attributes.

If you are satisfied with your variations, select the ones you want to push into your product catalog and click  “Push Selected”. If Skubana has prepopulated your variations and these suggestions are incorrect, you can either Edit or Delete these virtual SKUs.


The SKUs that you clicked on “Move to Bundles/Kits” will be found in this tab, specifically on the left side awaiting your conversion or reversion back to core product. If you want to convert this specific SKU to a bundle/kit, highlight the SKU and click on the > sign.

This will reveal a new pop-up window to add the item(s) that will be part of this bundle/kit (see image below).

To add the products that will be part of the bundle/kit with the selected SKU, click on the “Add Bundled/Kit Item” drop-down and your choices will populate. Select the appropriate SKU/product, enter the quantity to the right, and click on the +Add button. You will then see the product(s) populate along with their respective quantities towards the bottom of this pop-up. When you are finished with creating this bundle, click Save to create the Bundle/Kit.

After you finish the steps in Bundle/Kit2, you will see the new bundle/kit populate in the middle of the screen (Bundle/Kit1). Once you create all of the necessary bundles/kits, you can select them all and click Push Selected. If you decide to that you do not want bundles/kits after creation, you can click on Delete or Revert. 

Any SKU from a secondary channel or a merge from the same Master Channel will be shown in its respective tab.

To reconcile secondary channels to the master SKU, select the product and click Edit.

In the new pop-up, it will show you the secondary channel(s) where you will have the ability to search for listing SKU’s to “attach” them to the master SKU. If you do not have any secondary channel(s) connected, the Listings section will not populate.

Please note: to attach SKUs from the master channel to the master SKU, you must go back to the previous page.

Select the appropriate listing SKU and click save.

SKUs that have this icon indicate that a listing SKU was found on the respective sales channel and have been attached to the master SKU. In the image above, we can see that for master SKU: G870A-FBA, Skubana found a listing on your Amazon sales channel that could be related to your master SKU and went ahead and created the listing relationship. 

If you connected multiple sales channels to your account and used them as secondary sales channels, you will see more tabs next to the orange Amazon tab (see below).

If this product should be connected as a listing to the master SKU, select the product, and click on Edit.

Since Amazon was selected as the Master Channel, its SKU will be used to serve as the Master SKU and will be brought into Skubana. Skubana will use the information that was brought in with this SKU from Amazon to populate the required fields regarding the product on the software.

With regard to the image above, to associate this product with the master product, simply search for it in the search bar, and once the correct SKU has been found, select it and press Save.

Finally, to create the products you can either select the few that you want to push and click Push Selected, to create all of the products that are in the cloud simply press Push All.

Please note: if you want to come back to this later, you can exit out and all the progress will be saved.

Did this answer your question?